Today I’d like to teach you about the three most important start-up marketing tools you need to get and keep new customers.

  1. In person: It’s essential you meet with customers/clients in person whenever reasonably possible. This shows you respect them and take the time to work with your clients to give personal attention to each of them. Of course if meeting in person does not make good sense (such as in a raging pandemic), respect their safety and offer a virtual meeting instead.
  2. Follow-up letter: Always take a moment to send a letter to follow up about what you discussed, new agreements or partnerships made, and your thanks to them for taking the time to meet with you. Likewise, you should always send thank-you letters or small gifts to partners you find success with.
  3. Phone call: Use a telephone call to follow up with them to talk again about matters you talked about in your meeting and offer any assistance you can to help their business run smoothly and more successfully.

None of these will work if you don’t have a quality product/service to back you up!

Here are the key steps for putting together your start-up marketing tools:

  1. Research potential customers, buyers, competitors and their preferred methods of distribution.
  2. Talk to potential customers. Take a hard look at your product from a customer’s perspective and see what it needs to be successful.
  3. Follow up with your three-step process from above.
  4. Develop systems for follow through with contacts, quality control standards and customer service.
  5. Develop post-sale follow up systems to keep lines of communication open with customers and build on your current relationship, which increases future purchases.

Marketing and innovation produce results; all the rest are costs. Peter Drucker, management consultant

Here’s another one I love from an icon:

If there is any one secret of success, it lies in the ability to get the other person’s point of view and see things from that person’s angle as well as from your own. Henry Ford, founder of Ford Motor Company

What you have here are tools to put together a start-up marketing plan that can be used over and over again to help your customer base and business grow in a manageable way.