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Turn Prospects into Customers Overnight!

Today I’d like to talk about how to turn prospects into customers and retain them for future marketing. While your marketing is doing its job, you need to work on turning those prospects into customers, a process called lead conversion. There are a few key ways to draw them in and seal the deal. You need to be: Inviting Informative Enjoyable The biggest fear of most new customers is the dreaded buyer’s remorse. You want to avoid this at all costs. It should be mitigated if you provide a quality product or service that delivers on the marketing claims you

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Kick Start Your Marketing

Today I’d like to teach you about the three most important start-up marketing tools you need to get and keep new customers. In person: It’s essential you meet with customers/clients in person whenever reasonably possible. This shows you respect them and take the time to work with your clients to give personal attention to each of them. Of course if meeting in person does not make good sense (such as in a raging pandemic), respect their safety and offer a virtual meeting instead. Follow-up letter: Always take a moment to send a letter to follow up about what you discussed,

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Stop Wasting Your Resources!

Today you will learn how to find a target market of potential customers so you aren’t wasting precious resources on blitz marketing. Two questions to ask yourself are: What do people really want to buy from me? What related products are they already buying? Once you figure this out, you will know who is predisposed to purchase your products/services. Then you can find other businesses with the same customer base which which you can share customers. Come up with an incentive and great arrangement to encourage both of your customer bases to shop at both of your businesses. The basic

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Educate Your Customers

Educate customers about what, you may be thinking. Well, consider this, many businesses focus solely on attracting new customers, but you NEED to spend a good chunk of your time retaining current and former customers. These are people you already know to offer good sales potential… They’ve already bought from you! Take time to market and sell new products to your old customers. Spend less time trying to sell old products to new customers. You will see a drastic change in your sales, customer quality and branding position. Here are a couple of key elements to use to retain your

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Lessons I Learned from Paris Hilton

Today we’ll talk about shameless self-promotion. That’s right, I said it! Shameless! After all, we are learning from Paris Hilton here. It’s all about self-promotion! Self-promotion comes in many forms and you can use different tactics to get your name out there. Look at politicians! They’re into self-promotion and in some not so discreet ways, at that. But, seriously, consider some of the major superstars we all know. We all self promote. Did you raise your hand in class to show the teacher you knew the answer? Of course! That’s self-promotion. This is the kind of self-promotion we are talking

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